AI Policy

1. Introduction

ReachAlly is an independent business based in the Philippines providing managed B2B prospecting, LinkedIn outreach, conversation management, lead qualification, and appointment-setting services.

Artificial intelligence is used within ReachAlly to support our team in researching prospects, personalizing outreach, drafting messages, organizing campaign information, and improving campaign execution.

AI is a tool used by ReachAlly. It does not replace human judgment.

Our managed service combines:

AI-powered efficiency + human Campaign Manager oversight.

This AI Policy explains how ReachAlly uses AI, the types of information AI may process, the role of our Campaign Managers, and the safeguards we apply.

This policy should be read together with our Privacy Policy and Terms of Service.

2. Our Approach to AI

ReachAlly uses AI to help our team work more efficiently while maintaining meaningful human oversight.

Our approach is based on five principles:

• Human oversight
• Transparency
• Data minimization
• Responsible use
• Accountability

Our goal is not to automate human relationships.

We use AI to help our Campaign Managers research, prepare, personalize, and manage outreach so conversations remain relevant and genuine.

3. How ReachAlly Uses AI

3.1 Prospect Research

AI may assist our team in reviewing professional or business information about potential prospects.

This may include information such as:

• name;
• job title;
• company;
• industry;
• company description;
• professional role;
• publicly available LinkedIn information;
• company website information;
• business activity; and
• other professional context relevant to a campaign.

AI may help identify whether a prospect appears relevant to a client's Ideal Customer Profile.

AI recommendations are not necessarily treated as final decisions.

Our Campaign Managers may review prospect relevance before or during campaign execution.

4. AI-Assisted Personalization

ReachAlly may use AI to help create personalized LinkedIn outreach.

AI may use available professional context to draft:

• connection requests;
• conversation starters;
• relevant questions;
• follow-up messages;
• responses; and
• other campaign messaging.

The objective is to create outreach that is relevant to the person receiving it rather than sending the same generic message to every prospect.

5. Genuine Question-Based Outreach

ReachAlly's outreach strategy is designed around starting relevant business conversations rather than immediately sending aggressive sales pitches.

AI may help identify a relevant topic or question based on information such as:

• a prospect's role;
• company activity;
• hiring;
• recent professional posts;
• industry;
• business challenges;
• company growth; or
• other relevant professional context.

Our Campaign Managers review campaign messaging to help make sure outreach remains natural, appropriate, and aligned with the client's goals.

6. Message Drafting

AI may create initial message drafts based on:

• campaign objectives;
• client instructions;
• Ideal Customer Profiles;
• prospect information;
• available professional context;
• previous messages;
• prospect responses; and
• campaign messaging guidelines.

AI-generated messages are treated as drafts or assisted content rather than unquestionable final output.

ReachAlly's Campaign Managers remain responsible for supervising campaign messaging.

7. Follow-Ups

AI may assist in preparing follow-up messages based on:

• previous outreach;
• conversation history;
• time since the previous interaction;
• prospect responses;
• campaign goals; and
• relevant context.

Follow-ups should remain consistent with the original conversation and campaign strategy.

ReachAlly does not intentionally use AI to create misleading urgency, false familiarity, fabricated relationships, or deceptive statements.

8. Reply Assistance

When a prospect responds, AI may assist our team by:

• summarizing the conversation;
• identifying relevant context;
• suggesting possible replies;
• classifying the response;
• identifying potential interest;
• identifying objections; or
• suggesting an appropriate next step.

The Campaign Manager remains responsible for applying judgment to the conversation.

AI suggestions do not automatically determine whether a person is qualified or what should be communicated to them.

9. Lead Qualification

AI may assist our Campaign Managers in identifying whether a conversation appears to meet campaign qualification criteria.

These criteria may include:

• company type;
• professional role;
• business need;
• company size;
• interest;
• timing;
• location;
• budget information voluntarily provided; or
• other campaign-specific criteria.

ReachAlly does not intend for AI alone to make decisions that have legal or similarly significant effects on individuals.

Human oversight remains part of our managed campaign process.

10. Meeting Booking

AI and automation may assist with identifying when a conversation is ready to move toward a meeting.

ReachAlly's team may then:

• offer the client's scheduling link;
• coordinate availability;
• qualify the prospect;
• answer relevant questions; and
• facilitate appointment booking.

Our objective is for clients to receive qualified sales conversations without having to manage the prospecting process themselves.

11. Human Campaign Manager Oversight

Human oversight is a core part of ReachAlly's service.

Campaign Managers may oversee:

• prospect targeting;
• Ideal Customer Profile alignment;
• campaign strategy;
• message generation;
• personalization;
• follow-ups;
• responses;
• lead qualification;
• conversation progression;
• campaign performance; and
• meeting-booking activity.

AI provides assistance.

The Campaign Manager provides judgment.

12. Review of AI-Generated Messaging

ReachAlly's Campaign Managers review AI-assisted campaign messaging as part of our managed outreach workflow.

They may:

• approve messaging;
• rewrite it;
• adjust tone;
• remove irrelevant information;
• request a new generation;
• personalize the draft manually;
• stop a message from being used; or
• handle a conversation manually.

The purpose of this review is to reduce irrelevant, inappropriate, inaccurate, or overly automated outreach.

13. What Information AI May Process

Depending on the campaign, AI systems may process limited information reasonably necessary to perform the requested task.

This may include:

Prospect Information

• names;
• job titles;
• companies;
• industries;
• professional profiles;
• publicly available professional information.

Campaign Information

• target audience;
• Ideal Customer Profile;
• campaign goals;
• messaging guidelines;
• tone preferences;
• offers;
• services.

Conversation Information

• previous outreach messages;
• prospect responses;
• follow-up history;
• relevant conversation context.

Client Information

Limited business information may be used where needed to create accurate campaign messaging.

14. Information We Do Not Intentionally Provide to AI

ReachAlly does not intentionally submit unnecessary highly sensitive information to AI systems.

Information that should generally not be submitted for ordinary AI-assisted outreach includes:

• passwords;
• login credentials;
• authentication tokens;
• payment card details;
• bank account credentials;
• API secrets;
• private encryption keys;
• government-issued identification numbers;
• unrelated sensitive personal information; and
• information not reasonably necessary for the AI task.

15. Data Minimization

ReachAlly follows the principle of data minimization.

Only information reasonably necessary for a particular AI-assisted task should be processed.

For example, generating a personalized LinkedIn message may require a prospect's name, role, company, professional context, and campaign objective.

It should not require unrelated personal information.

This approach is consistent with Philippine privacy principles requiring personal-data processing to be proportionate and limited to a legitimate declared purpose.

16. Third-Party AI and Technology Providers

ReachAlly uses third-party technology to operate parts of its managed outreach service.

These technologies may include:

• outreach platforms;
• AI models;
• cloud infrastructure;
• CRM systems;
• data enrichment services;
• scheduling tools;
• analytics tools; and
• communications platforms.

ReachAlly does not represent that these independent providers are owned or operated by ReachAlly.

Third-party providers may process information according to contractual arrangements, their own privacy policies, data-processing terms, and applicable law.

ReachAlly evaluates the role of third-party technology within its service and seeks to limit information shared with providers to what is reasonably necessary.

17. Platform Partners

ReachAlly may use technology supplied by independent platform partners to help operate campaigns.

These platforms may provide features such as:

• AI-assisted message generation;
• campaign workflow management;
• prospect organization;
• message review workflows;
• campaign analytics;
• follow-up management; and
• other outreach functions.

Use of an independent platform does not make that platform provider a subsidiary, parent company, owner, employer, or operator of ReachAlly.

ReachAlly remains independently responsible for its own business operations and client service.

18. Model Training

ReachAlly does not intentionally use identifiable client or prospect information to train its own general-purpose artificial intelligence models.

Where information is processed by an independent AI or technology provider, that provider's contractual terms and data-handling policies may govern matters including:

• retention;
• security;
• model improvement;
• abuse monitoring; and
• training.

ReachAlly seeks to use providers and configurations appropriate for business data processing.

We will not state that a third-party AI provider never uses information for training unless that commitment is actually established by the applicable provider or contractual arrangement.

19. AI Accuracy

AI systems are probabilistic and may produce incorrect or unsuitable results.

AI-generated content may occasionally:

• contain incorrect information;
• misunderstand context;
• refer to irrelevant information;
• use an inappropriate tone;
• make unsupported assumptions;
• omit important context;
• produce awkward wording; or
• reflect bias.

For this reason, ReachAlly does not treat AI-generated content as automatically accurate.

Human review and campaign monitoring are important parts of our service.

20. Hallucinations and Fabricated Information

ReachAlly does not intentionally use fabricated AI-generated information in outreach.

Campaign Managers should avoid messages that falsely claim:

• the sender personally knows the prospect;
• the sender attended an event they did not attend;
• the sender read material that was not actually available;
• nonexistent relationships;
• invented company developments;
• fabricated statistics; or
• other false facts.

Where personalization references external information, ReachAlly aims to use relevant professional context that is reasonably supported by available information.

21. Bias and Fairness

AI models may contain or reproduce biases.

ReachAlly seeks to avoid using AI in ways that unfairly discriminate against individuals based on sensitive personal characteristics.

Our B2B targeting should primarily be based on legitimate professional and commercial factors such as:

• role;
• industry;
• company;
• business need;
• location relevant to service availability;
• company characteristics; and
• professional responsibilities.

ReachAlly does not intentionally use sensitive personal information to create discriminatory outreach targeting.

22. Sensitive Personal Information

ReachAlly's AI-assisted services are intended primarily for professional B2B information.

We do not ordinarily require AI systems to analyze sensitive personal information.

Where sensitive personal information is encountered, ReachAlly will consider whether it should be excluded, restricted, or otherwise handled in accordance with applicable Philippine privacy law.

23. Automated Processing and Profiling

Some of ReachAlly's technology may assist in evaluating or classifying prospects based on professional information.

Depending on the functionality used, this may constitute profiling or automated processing under applicable Philippine privacy rules.

Philippine data subjects have a right to be informed about the existence of automated decision-making and profiling, including relevant information about the processing and its purpose.

ReachAlly will assess its systems and processing activities to determine applicable notification, documentation, privacy impact assessment, and registration requirements.

NPC Circular No. 2022-04 provides specific registration and notification requirements for systems involving automated decision-making or profiling.

24. No Solely Automated Significant Decisions

ReachAlly does not intend to use AI as the sole basis for decisions producing legal effects or similarly significant consequences for prospects.

Our Campaign Managers remain involved in the managed outreach and qualification process.

A prospect being identified as potentially relevant to a commercial campaign does not guarantee that they will be contacted, qualified, or recommended for a meeting.

25. Philippine Data Privacy Framework

ReachAlly is based in the Philippines.

Our use of personal information in AI-assisted workflows is therefore designed to operate consistently with:

• Republic Act No. 10173, the Data Privacy Act of 2012;
• its Implementing Rules and Regulations;
• applicable National Privacy Commission circulars;
• NPC guidance relating to automated processing and profiling; and
• other applicable Philippine privacy requirements.

The DPA requires personal information to be processed fairly and lawfully, transparently, and in a manner compatible with a specified legitimate purpose.

26. Transparency

ReachAlly aims to be transparent that artificial intelligence forms part of our managed outreach process.

We do not market ReachAlly as purely human-generated outreach where AI is actually being used.

Likewise, we do not present ReachAlly as a fully autonomous AI system.

Our model combines:

AI-assisted execution
with
human Campaign Manager oversight.

27. Privacy Rights

Individuals whose personal information is processed through ReachAlly's AI-supported activities may exercise applicable rights under Philippine privacy law.

These may include rights relating to:

• being informed;
• access;
• correction;
• objection;
• erasure or blocking;
• data portability where applicable;
• damages where permitted; and
• filing a complaint with the National Privacy Commission.

Requests may be submitted to:

info@reachally.co

Use the subject: Privacy Request

28. Opting Out of Outreach

A person receiving outreach through a ReachAlly-managed campaign may request not to receive further outreach.

This can generally be done by:

• replying to the message;
• asking the sender to stop;
• using an available opt-out method; or
• contacting info@reachally.co.

Where appropriate, limited information may be retained on a suppression list so the opt-out can continue to be respected.

29. Client Responsibilities

Clients using ReachAlly are responsible for providing accurate and lawful:

• offers;
• company information;
• campaign instructions;
• target-market information;
• sales materials; and
• business claims.

Clients must not instruct ReachAlly or its AI systems to generate:

• deceptive claims;
• unlawful discrimination;
• impersonation;
• fraudulent outreach;
• harassment;
• illegal content; or
• other unlawful communications.

ReachAlly may reject or discontinue campaigns that conflict with our policies or applicable law.

30. Campaign Manager Responsibilities

ReachAlly Campaign Managers are expected to use AI responsibly.

Their responsibilities include:

• reviewing campaign context;
• monitoring message quality;
• correcting obvious errors;
• avoiding unsupported personalization;
• escalating unusual situations;
• respecting opt-out requests;
• protecting client information;
• limiting unnecessary data exposure; and
• using professional judgment when AI recommendations are inappropriate.

31. AI Does Not Guarantee Results

ReachAlly does not guarantee that AI-assisted outreach will result in:

• a particular connection acceptance rate;
• a specific reply rate;
• a particular number of leads;
• a specific number of meetings;
• revenue;
• sales; or
• closed customers.

AI supports campaign execution but campaign performance is influenced by numerous factors, including:

• the client's offer;
• target market;
• profile credibility;
• messaging;
• timing;
• competition;
• pricing;
• prospect demand; and
• sales execution.

32. Security

ReachAlly takes reasonable steps to protect information processed through AI-assisted workflows.

Depending on the system involved, measures may include:

• access restrictions;
• authentication controls;
• appropriate vendor selection;
• secure connections;
• confidentiality requirements;
• data minimization;
• internal access management; and
• security incident procedures.

Our Privacy Policy contains additional information about data security and personal-data handling.

33. Changes to AI Providers or Technology

AI technology changes quickly.

ReachAlly may change:

• AI models;
• technology providers;
• platform partners;
• campaign tools;
• workflows; or
• AI-assisted functionality.

Where a material change significantly affects how personal information is processed, ReachAlly may update this AI Policy, our Privacy Policy, or other appropriate notices.

34. Changes to This AI Policy

ReachAlly may update this AI Policy to reflect:

• changes to our services;
• changes to AI technology;
• changes to our platform infrastructure;
• changes in Philippine law;
• changes to NPC requirements;
• security improvements; or
• changes in our internal AI governance.

The current effective date will be displayed at the beginning of this policy.

35. Relationship With Our Privacy Policy

This AI Policy supplements the ReachAlly Privacy Policy.

The Privacy Policy provides broader information concerning:

• personal information collection;
• legal bases for processing;
• data sharing;
• international processing;
• retention;
• security;
• data-subject rights; and
• privacy requests.

Where this AI Policy discusses personal-data processing, it should be read together with the Privacy Policy.

36. Contact ReachAlly

If you have questions or concerns about ReachAlly's use of artificial intelligence, contact:

For privacy-related AI concerns, use the subject: AI & Privacy Inquiry

info@reachally.co